Steve said: thanks for some great social marketing tips Chris….I sent out requests for 5 star ratings last week and already have 10 reviews! Some of our competitors still haven’t taken ownership of their places site, and nobody else has any testimonials!
cwjstone said: Congratulations Steve! Thanks for the comment.
cwjstone said: Great Job Steve!
Guest said: Hey Chris – the concept is interesting. Brokers do have to be creative but at the same time cognizant of regulations that govern the way they do business. In some jurisdictions there are rules around incentives, inducements and referral fees. Before embarking on a “coupon” campaign one should check their local regulations to make sure their program fits.
I agree totally. You always need to be up front and honest :)
Frank Fik said: Hi Chris, great video again. I get what you are doing howver I think I need to come up with a different “gift” idea. Here in Revelstoke, which is a small town, most people have a post office box, which dosn’t change when they move to a new house, so, not sure that updating new contact data on Facebook would a “bang”. Having said that, I’m not Facebook litereate, so perhaps my perception is off base. That said, I’m not sure that that sending out the photographer on the day of moving is so good. For the guy, sure, but most females wouldn’t like a photo of themselves on moving day, unmade up etc. But again, with all of the “instant” posting of pictures on Facebook and You Tube, I’m likely out of “touch”.
We have also had success giving away something as simple as a Tim Hortons gift card.
As long as it is a great “Thank You” to your customers and it is something their friends would really want… you have all the elements you need for a viral Mortgage Referral campaign. :)
7 Comments
Steve said: thanks for some great social marketing tips Chris….I sent out requests for 5 star ratings last week and already have 10 reviews! Some of our competitors still haven’t taken ownership of their places site, and nobody else has any testimonials!
cwjstone said: Congratulations Steve! Thanks for the comment.
cwjstone said: Great Job Steve!
Guest said: Hey Chris – the concept is interesting. Brokers do have to be creative but at the same time cognizant of regulations that govern the way they do business. In some jurisdictions there are rules around incentives, inducements and referral fees. Before embarking on a “coupon” campaign one should check their local regulations to make sure their program fits.
cwjstone said: Thanks for the insightful comment!
I agree totally. You always need to be up front and honest :)
Frank Fik said: Hi Chris, great video again. I get what you are doing howver I think I need to come up with a different “gift” idea. Here in Revelstoke, which is a small town, most people have a post office box, which dosn’t change when they move to a new house, so, not sure that updating new contact data on Facebook would a “bang”. Having said that, I’m not Facebook litereate, so perhaps my perception is off base. That said, I’m not sure that that sending out the photographer on the day of moving is so good. For the guy, sure, but most females wouldn’t like a photo of themselves on moving day, unmade up etc. But again, with all of the “instant” posting of pictures on Facebook and You Tube, I’m likely out of “touch”.
cwjstone said: Hey Frank! Thanks for the comment.
We have also had success giving away something as simple as a Tim Hortons gift card.
As long as it is a great “Thank You” to your customers and it is something their friends would really want… you have all the elements you need for a viral Mortgage Referral campaign. :)
Thanks for watching!